Copywriters are people who make their money and their livelihood in order to make other people’s things tasty, of which they themselves know, among other things, that they are harmful. Too much conscience can not afford to be in this profession.
Currently you can find on billboards an electronic cigarette in the manner advertised that it contained so 95% less emissions than traditional cigarettes.
It could be the whole course rephrase well. Caution, this electronic cigarette contains 5% of highly dangerous substances!
Or even a little clearer. 100 cigarettes of this type are 5 absolutely poisonous!
Content has not changed, but no longer has to purchase the extremely strong impetus to such an e-cigarette for sale in the second and third version of the buyer.